Asixa shifts its tyre business up a gear

Asixa, Victoria’s leading regional freight provider, has recently acquired contracts for marquee brands Bridgestone and Pirelli, seeing the company now deliver all major tyre brands to regional Victoria. 

Asixa Chief Executive Officer Simone Turner said securing the contracts, which cement Asixa as the provider of choice for tyre distribution into regional Victoria, reflected the industry’s trust in the organisation to provide premium service with each delivery. 

“We now carry every major tyre brand to regional cities and towns across Victoria, as well as southern New South Wales and parts of South Australia,” Ms Turner said. 

“For a long time, Asixa has been a trusted partner for many tyre brands and their distributors, but now we can say with certainty that we are the one-stop-shop for all tyre brands distributed outside of Melbourne. 

“We can count more than 200 tyre brands that our network of road freight and warehousing moves across the state. It’s our reliable overnight distribution network that is critical to getting tyres to retailers right when their customers expect them. 

“If someone purchases a set of tyres in regional Victoria, odds are Asixa delivered them.” 

As a subsidiary of the largest tyre manufacturer in the world, Bridgestone Australia has firmly established itself as the market leader, delivering quality products to customers across the country for more than 30 years. 

Pirelli also has a strong following in the local tyre market. The Pirelli name is synonymous with quality and performance, with a strong heritage in innovation. 

Asixa’s position as Victoria’s only freight company specialising in both tyres and overnight distribution to all country areas in the state, made the company a natural fit for Bridgestone and Pirelli. 

Asixa distributes almost 850,000 tyres a year, including tyres for passenger vehicles, heavy vehicles and agricultural and industrial machinery. 

Asixa has refined its warehouse picking and packing and storage systems over the last decade to handle complicated goods like tyres, minimising manual handling and maximising precise delivery to rural and regional locations.